Wingstop Restaurants Inc. Investor Relations

Press release Details

Wingstop Launches the World’s First Heart-to-Win Auction on Periscope in Celebration of National Chicken Wing Day

An opportunity for Wingstop fans to win nearly $5,000 in exclusive prizes is happening this Friday


Plus, in-restaurant giveaway of five free wings with any wing purchase during lunch

DALLAS, July 27, 2016 — Wingstop, Inc. (NASDAQ:WING), the award-winning wing concept with more than 900 locations worldwide, is celebrating National Chicken Wing Day by giving away free wings at all of its participating U.S. restaurants and thousands of dollars’ worth of prizes on Periscope. On Friday, July 29, Wingstop fans will have the opportunity to participate in a first-of-its-kind social auction series on Periscope “THUMP by Wingstop.” Users bid on prizes by tapping the Periscope heart button. The fan who “THUMPS” the most hearts at the end of each auction will win the designated prize. Plus, all Wingstop fans can also celebrate National Chicken Wing Day at any U.S. Wingstop restaurant where they will receive five free wings with any wing purchase between the hours of 11am and 2pm, local time.

A photo accompanying this announcement is available at

“We are looking to break new ground on National Chicken Wing Day by running the first-ever social auction on Periscope,” said Flynn Dekker, Chief Marketing Officer of Wingstop. “We were the first company to offer a dynamic social ordering platform on Twitter and Facebook Messenger, and with this auction series on Periscope we are continuing to innovate in the social arena. Through these live auctions, our fans can win great prizes ranging from a year of free wings to premiere concert tickets, a limited-edition Wingstop bike and more. On top of that, everyone will win when we throw in five extra wings with every wing order during lunch on Friday.”

Prizes for the “THUMP by Wingstop” live auctions on Periscope range from a Beach Cruiser Bike and custom Nike shoes, all the way to a “Choose Your Own VIP Experience” worth up to $1,500 where the winner will receive two $250 concert vouchers and a $1,000 travel voucher to be used towards experiencing any concert they want, in any city they choose.

Fans can also visit any U.S. Wingstop and receive five free wings with any wing purchase from 11am to 2pm, local time, this Friday. The “THUMP by Wingstop” live auctions on Periscope take flight this Friday, July 29 at 9am CT/10am ET and will continue throughout the day until 9pm CT/10pm ET. Exclusive prizes and merchandise, event tickets, gift cards, apparel, mystery bags and more will be up for grabs. To participate, fans must download the Periscope app and follow @Wingstop. No money will be exchanged or is needed to play.

For a sneak peek at what is about to go down on National Chicken Wing Day, check out the teaser video and follow @Wingstop on Snapchat. Fans should also follow @Wingstop on Twitter for clues as to when the auctions are taking place on Friday. To grab even more exclusive Wingstop swag, fans are encouraged to visit the newly-launched Wing Shop at

Wingstop customers get five free wings with wing purchase, one promotional deal per transaction. Free wings will be added to both online and in-restaurant orders automatically by our team members at the restaurant. Only valid during the hours of 11am to 2pm local time on July 29. At participating locations only.

Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (Nasdaq:WING) operates and franchises more than 900 restaurants across the United States, Mexico, Singapore, the Philippines, Indonesia, and the United Arab Emirates. The Wing Experts menu features bone-in and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop’s wings are always cooked-to-order, hand-sauced and tossed and served with a variety of freshly-prepared sides including Wingstop’s hand-cut, seasoned fries. Wingstop has grown domestic same store sales for 12 consecutive years through 2015, was named the “Best Franchise Deal in North America” by QSR magazine in 2014, was ranked the 2015 #5 Top Growth Chain by Nation’s Restaurant News and was recognized as “Best Wings” by Food and Wine in 2014. For more information visit or Become a fan of Wingstop by visiting or

Seth Grugle, ICR 
[email protected]

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