Wingstop Restaurants Inc. Investor Relations

Press release Details

Wingstop Creates Chief Experience Officer Role to Further Deliver World-Class Guest Experience

Stacy Peterson, current Wingstop Chief Information Officer, will serve in newly created CXO role

DALLAS, June 27, 2017 — Wingstop Restaurants Inc. (NASDAQ:WING), the award-winning wing concept with 1,031 locations worldwide, today announced that it has appointed Stacy Peterson to the newly created position of Chief Experience Officer (CXO). In this new role, Ms. Peterson, who has served as Wingstop’s Chief Information Officer since 2014, will be responsible for advancing all aspects of the guest experience. She will continue to report directly to Charlie Morrison, President and Chief Executive Officer.

“In our drive to become a top 10 worldwide restaurant brand, Wingstop is committed to delivering a world-class guest experience,” said Mr. Morrison. “Stacy’s leadership in the digital space has been a driving force for the Company, significantly enhancing how fans interact with our brand, including via social ordering on Facebook Messenger and Twitter and voice-activated ordering on Amazon Alexa. Through these innovations, digital sales have grown to more than 20 percent of the Company’s total sales, which is leading the way in the fast casual category. With her keen understanding of our business and guests, Stacy is uniquely positioned to take on this newly created and expanded role.”

As CXO, Ms. Peterson will spearhead leveraging insights derived from guest feedback to develop strategic imperatives that ensure Wingstop remains at the forefront of consumer facing innovation and restaurant operating technologies. She will also be responsible for the strategic development of digital solutions and all corporate systems including guest-facing applications, restaurant point-of-sale (POS), back of house applications and corporate infrastructure.

“I am honored to be appointed to this new role,” said Ms. Peterson. “Wingstop has made significant strides through our technological innovations, especially in the digital realm. Knowing that our fans now have the ability to interact with the brand through various channels, I look forward to growing the ways we offer our guests a truly world-class experience in every aspect of our business.”

About Wingstop
Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ:WING) operates and franchises 1,031 restaurants across the United States, Mexico, Singapore, the Philippines, Indonesia and the United Arab Emirates. The Wing Experts’ menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub, and Mango Habanero. Wingstop’s wings are always cooked to order, hand-sauced and tossed and served with a variety of house-made sides including fresh-cut, seasoned fries. Having grown its domestic same store sales for 13 consecutive years, the Company has been ranked #3 on the “Top 100 Fastest Growing Restaurant Chains” by Nation’s Restaurant News (2016), #7 on the “Top 40 Fast Casual Chains” by Restaurant Business (2016), and was named “Best Franchise Deal in North America” by QSR magazine (2014). Wingstop was ranked #88 on Fortune’s 100 Best Medium Workplaces list in October 2016. For more information visit or Follow us on and Twitter @Wingstop.

Media Contact
Brian Bell
[email protected]

Investor Contact
Raphael Gross
[email protected]

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