Wingstop Restaurants Inc. Investor Relations

Press release Details

Wingstop Brings Back Hot Honey Rub (For Your Hot Honey) Just in Time for Valentine’s Day

DALLAS, Feb. 8, 2024 — Wingstop (NASDAQ: WING) fans have boldly declared their love and fandom for Hot Honey Rub since the popular dry rub made its last appearance on menus in July. Wingstop is showing love to its fans by bringing back Hot Honey nationwide for a limited time starting on Valentine’s Day – yes flavor fans, Wingstop loves you.

Unlike the sticky honey consistency that’s expected, Wingstop’s Hot Honey is a craveable dry rub, delivering sweet flavors with a bold kick of cayenne pepper and ancho chili. The flavor can be hand sauced-and-tossed on cooked to order chicken sandwiches, classic wings, boneless wings or tenders.

“Our fans have spoken and we listened. Their passion for Wingstop’s Hot Honey Rub is undeniable,” said President & CEO, Michael Skipworth. “To show our love to our fans this Valentine’s Day, we’re bringing Hot Honey back for a limited time.”

Those looking to avoid the holiday dinner crowds can get flavor delivered for free* from Wingstop via and the Wingstop app.

Fans can share their love for Hot Honey on social by tagging the Flavor Experts on Instagram, TikTok, X and Facebook using @wingstop. Wingstop’s Hot Honey Rub will be available at participating locations in the U.S. while supplies last.

*See for full details.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,000 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and use of a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, always cooked to order and hand sauced-and-tossed in fans’ choice of 11 bold, distinctive flavors. Wingstop’s menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2022, Wingstop’s system-wide sales increased 16.8% to approximately $2.7 billion, marking the 19th consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop’s system is comprised of independent franchisees, or brand partners, who account for approximately 98% of Wingstop’s total restaurant count of 2,099 as of September 30, 2023.

A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand’s environmental, social and governance platform as Wingstop seeks to provide value to all guests.

In 2023, Wingstop earned its “Best Places to Work” certification. The Company landed on Entrepreneur Magazine’s “Fastest-Growing Franchises” list and ranked #16 on “Franchise 500.” Wingstop was listed on Technomic’s “Top 500 Chain Restaurant Report,” QSR Magazine’s “2023 QSR 50” and Franchise Time’s “40 Smartest-Growing Franchises.”

For more information visit or and follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn more about Wingstop’s involvement in its local communities at

Media Contact
Maddie Lupori
[email protected]

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SOURCE Wingstop Restaurants Inc.