CHICAGO –
Wingstop
(NASDAQ:WING), the award-winning wing concept with more than 900
locations worldwide, has hired Publicis Media agencies to manage its US
media assignment after a competitive pitch. In this new assignment,
Performics will lead all search and social for Wingstop in partnership
with Starcom USA, which will oversee strategic media planning and
activation.
“Over the last twenty-two years, Wingstop has relied on regional
advertising to successfully expand our concept across the country.
Today, we are one of the fastest growing brands in the US and have
opened more than 900 restaurants worldwide,” said Flynn Dekker, Chief
Marketing Officer for Wingstop. “We’ve come to a point in our
development where we need to expand our media reach and marketing
capabilities. To do this, we are bringing in best-in-class agency
partners, Performics and Starcom. We chose them based on their media
expertise, digital prowess, strategic thinking and the extremely
talented team of individuals that will support our growing brand.”
Under the partnership, Performics and Starcom will develop a nation-wide
media strategy for Wingstop, including the company’s first-ever national
TV campaign. This strategy is fueled by the company’s stated goal to
achieve 2,500 domestic units and comes at a time when Wingstop continues
to be recognized as one of the country’s fastest growing restaurant
chains with 12 consecutive years of same-store sales growth.
“We are able to bring together the best of our brands’ expertise within
Publicis Media to offer Wingstop a future-forward and full-service
approach to their business,” said Scott Shamberg, Performics US
President. “Wingstop has established their brand with social at the
core, and we will leverage their authentic approach and voice as we work
to expand the brand nationally.”
Wingstop is a Dallas-based restaurant brand with a sole focus on freshly
prepared, cooked-to-order, hand-sauced and tossed chicken wings and side
dishes.
ABOUT WINGSTOP
Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc.
(NASDAQ:WING) operates and franchises 914 restaurants across the United
States, Mexico, Singapore, the Philippines, Indonesia, and the United
Arab Emirates. Having grown its domestic same store sales for 12
consecutive years, the Company has been ranked #3 on the “Top 100
Fastest Growing Restaurant Chains” by Nation’s Restaurant News
(2016), #7 on the “Top 40 Fast Casual Chains” by Restaurant Business
(2016), and was named “Best Franchise Deal in North America” by QSR magazine
(2014). Wingstop also recently earned recognition as a certified Great
Place to Work® (2016). The Wing Experts’ menu features classic and
boneless wings with 11 bold, distinctive flavors including Original Hot,
Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan,
Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop’s wings
are always cooked to order, hand-sauced and tossed and served with a
variety of house-made sides including hand-cut, seasoned fries. For more
information visit www.wingstop.com
or www.wingstopfranchise.com.
Follow us on facebook.com/Wingstop
and Twitter @Wingstop.
ABOUT STARCOM USA
Starcom USA (www.starcomww.com)
is a world-renowned media communications agency that architects
connected human experiences to create value through precision marketing,
content and technology solutions. With more than 1,300 employees in the
U.S., Starcom gets the right consumers’ attention and delivers
brand-building results in partnership with the world’s leading marketers
and new establishment brands including Airbnb, Bank of America, Kellogg
Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part
of Publicis Media-the global media solutions group which also
encompasses Zenith, Performics, Mediavest | Spark and Optimedia | Blue
449-a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC
40], one of the world’s leading communications groups.
About Performics
As the original performance marketing agency, Performics converts
consumer intent into revenue for the world’s most admired brands. Across
an expansive global network operating in 57 countries worldwide,
Performics creates connected and personalized digital experiences across
paid, owned and earned media. RECMA recognized Performics as one of
their Top Digital Agency Networks of 2014. Headquartered in Chicago,
Performics is a Publicis Media company. To learn more, visit www.performics.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160928005229/en/
ICR
Seth Grugle, 646-277-1200
[email protected]
or
Starcom
USA
Tabitha Dosch, 312-220-4534
[email protected]
or
Performics
Dan
Malachowski, 212-820-3298
[email protected]