Biography

Maurice Cooper

Maurice Cooper, Executive Vice President and Chief Growth & Experience Officer

Maurice Cooper has served as our Executive Vice President and Chief Growth & Experience Officer since March 2019 and is responsible for overseeing the chain’s global marketing strategy and execution in addition to the end-to-end guest experience . Previously, he held the position of Senior Vice President and Chief Marketing Officer at Wingstop. Before joining Wingstop, Mr. Cooper served as global vice president of the Holiday Inn Brand Family from May 2013 to June 2018. Mr. Cooper’s previous background in building brands extends to where he was a Venture Leader, driving the development and scale of emerging brands such as Honest Tea, Illy Coffee and Zico. He led the Coke Zero brand through one of its most substantial periods of growth, and also served as brand manager for several of the company’s multi-billion dollar, flagship brands including Coca-Cola and Sprite.